Spotlight On: Alfredo Paredes

Alfredo Paredes is living the Ralph Lauren dream; Hell, he helped create the RL dream!  As the executive VP and chief creative officer, Alfredo is responsible for guiding the company's vision of curating the evocative environments that we all want to step into.

He and his partner writer Brad Goldfarb moved into and renovated an East Village loft that was recently featured in Architectural Digest

This magnificent space was a former hospital, and then a music school.  Alfredo saw beyond the flaws and challenges, as a creative mind does, and reimagined the 2,500 sq. foot penthouse.  The 80's aesthetic was replaced - and with an air of history and a modern quality, an artist garret was born.

I love how you would naturally feel enveloped in warmth, and it has oooh la la, so much style

The couple's last apartment below was featured in Elle Decor some time ago.   Have style, will travel.  From store design to consistent product presentation, the vision is pure Ralph Lauren.  From Madison Avenue to the Mountain Modern collection, I'll dip my toes into this lifestyle anytime. 

AD ph: Miguel Flores-Vianna, Elle Decor ph: Pieter Estershon

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